DRINKWORKS APP
Concepting the companion app for a first-of-its-kind cocktail drink appliance
CHALLENGE
Bedford Systems engaged with Intrepid to visualize a companion app experience that connects customers to their Drinkworks machine through bluetooth while making the drinking experience more remarkable.
We utilized structured exercises to identify and prioritize key themes to test, including a chat interface and a loyalty rewards experience, to validate the overall concept.
DETAILS
This 4-week app design sprint that was focused on identifying a key features/themes to test with users.
Through user testing efforts, we determined that in-store kiosks would entice new customers to explore the appliance before purchasing, which would enable users to directly download the companion app that was validated through concept testing interviews.
Core outputs included:
Competitive and market research assessment
User interviews and concept testing
End-to-end user journey (based on golden path)
Product flow
Feature prioritization, product roadmap
Mid-high fidelity wireframes
ROLE
Role / Design Director, Project Lead
Team / 1 junior designer, 1 business/product strategist
Duration / 4 weeks
Approach
The project was kicked off with a 2 week sprint, modeled off of the Google Sprint method to confirm project and business goals, and co-create concepts at a high level.
IDEATE
SYNTHESIZE
CONCEPTUALIZE
Outlining the foundation
After completing the initial 2 day workshop with our key stakeholders, we documented the hero path with more detail and additional feature ideation.
Testing app concepts with beta customers
Once we landed on core ideas to test that would meet both user needs and business goals, we quickly mocked up some key screens for further discussion with beta customers.
Wireframes
We took the concepts to the next level with hi-fidelity wireframes
These visuals were used in 1:1 user interviews to test the concept and overall experience with beta customers.
Detailed Design
CHAT COMMANDS
Tapping this icon or swiping the screen right to left would reveal a chat feature to initiate machine commands to adjust their settings and create a cocktail on demand.
MACHINE DIAGNOSTICS
Users are provided a realistic and interactive diagram to indicate the functional aspects of their machine. Tapping on the pulsing dots would give users clear instructions with a path to interact.
REAL-TIME DATA
This section would highlight key data insights in a compact grid, giving the user a clear view of important information and direct access to actions that control their physical machine.
REDEEM REWARDS
Users are able to view and redeem rewards after purchasing pods, encouraging customers to visit the app regularly to track rewards.
DEALS UNLOCKED
As customers reach new tiers of pod purchases, they are able to access badges in the app, which unlock exclusive deals and discounts.
POD DETAILS
Customers can easily purchase new pods and discover new garnishes, recipes, and other cocktail pod details through the ‘Shop’ menu and other flows throughout the app.
Outcome
The client team took the UX work in-house, where the internal creative team members leveraged our high fidelity wireframes and user flows to put the finishing touches on the final output.
Though Drinkworks has since discontinued their appliance, the left visual is of the companion app which was closely based off the wireframes during this discovery effort.