ABOUT
I’m Amanda, a senior product design leader with 15+ years of experience shaping scalable, systems-driven digital and omnichannel experiences and the teams that build them.
FEATURED WORK
Altitude, LAX Employee Web App
The one where I led the conceptual design and feature enhancements for the LAX employee app, Altitude, aiming to boost app retention; return users soared from 500 to 7,500+ in under 6 months.
Design Leadership, Conceptual Design, User Research, Product Strategy
Forge Brand Strategy and Design System
The one where over 2,000 customers and a growing product suite at Forge needed a brand built to scale, and I led the effort hands-on.
Design Leadership, Brand Design, Design System + Illustration Library Creation, UI/UX Design
Chewy Connect With A Vet CX
The one where I partnered with C-suite stakeholders to develop a strategic roadmap to drive adoption and scale future releases post-MVP launch of Chewy’s Connect With a Vet platform.
Design Leadership, Product Strategy
Chewy Pet Health PDP, Default to a Vet Clinic
The one where I designed ideal-state concepts for the Chewy Pet Health PDP to guide near-term decisions and improve the clinic ordering experience.
Design Leadership, Product Strategy, UI/UX Design
View Case Study
United Airlines Flight Attendant App Concept
The one where I led a multi-disciplinary team to reimagine 30+ legacy tools into one app for United Airlines flight attendants?
Design Leadership, Product Strategy, UI/UX Design
MABL Logo and Brand Design
The one where I co-led to design and launch a bold new brand and identity system for a machine-learning testing startup, built to scale from day one.
Logo Design, Brand Strategy & Design
Drinkworks Companion App
The one where I led the definition and validation of the Drinkworks companion app, connecting product, brand, and experience.
Product Strategy, Concept Validation, UI/UX Design, Connected Devices, MVP Definition
EXPERTISE
With 15 years of experience, I’ve led multi-disciplinary teams across industries, shaping design strategy, driving innovation, and delivering meaningful experiences for both consumer and enterprise products.
Specializing in systems-driven solutions and seamless cross-functional collaboration, my focus is in balancing business goals, brand vision, and execution across teams.
LEADING BY DOING
Over a decade in product design, I lead by staying close to the work, balancing user needs with business goals, and supporting the team doing both.
COLLABORATIVE STRATEGY
I create space for honest, cross-functional collaboration—where shared purpose leads to stronger product decisions.
VISION & STRATEGY
I help teams connect long-term goals with immediate user needs—bringing clarity and alignment across disciplines.
DESIGN SYSTEMS & OPERATIONS
From team structure to component tweaks, I design systems that help teams scale good work, not just repeat it.
CREATIVE DIRECTION
With roots in graphic design and tech, I shape creative direction that’s thoughtful, flexible, and built to last.
MENTORSHIP WITH EMPATHY
I lead with empathy and adapt my approach to support each person’s growth—earning trust through listening and care.