Amanda is a product design leader with 15+ years of experience shaping scalable, systems-driven digital and omnichannel experiences and the teams that build them
Expertise
With 15 years of experience, I’ve led multi-disciplinary teams across industries, shaping design strategy, driving innovation, and delivering meaningful experiences for both consumer and enterprise products.
Specializing in systems-driven solutions and seamless cross-functional collaboration, my focus is in balancing business goals, brand vision, and execution across teams.
Currently, I’m the Experience Design Director at Designit, leading a team of 25+ multidisciplinary designers and partner with clients such as LAX and PGIM as a full time contractor.
DESIGN LEADERSHIP
With over a decade spent in product design, my experience with spending time in the details builds credibility with those I lead and mentor, while balancing the needs of the business and other disciplines along the way.
PRODUCT STRATEGY
I drive product strategy by creating space for collaborative decision-making—where design, product, and engineering all have a voice, and the best ideas rise through shared ownership and clarity of purpose.
VISION & STRATEGY
Good vision for any user experience should blend a strong, long term product vision with near term user needs to ensure that every perspective is heard and accounted for in the final product.
DESIGN SYSTEMS & OPERATIONS
Whether leading the vision for a 15+ person or working in the details with a small team, reimagining a new journey or tweaking a single component, I like figuring out the process that brings ideas and people together.
CREATIVE DIRECTION
My blend of graphic design and technical backgrounds give me a unique perspective on how to achieve a creative direction that appeals to the audience while being usable and flexible.
MENTORSHIP
As a leader and mentor for the past 8 years, I’ve learned that one style does not fit all. One thing that most people do value is empathy. I lead with as much understanding as I can to be a trusted source of support.
Let’s work together
Built to scale, designed with care—let’s make it happen.
