Amanda Santello is a product design leader equally driven by big-picture strategy and the fine details that bring it to life.

Featured Work

Whether setting the strategic vision or diving into the design details, I adapt to my team’s needs to make every pixel count. Below is a selection of work that I’ve led and designed. Additional case studies are available upon request, or reach out to chat more.

Get in touch to chat see other work and leadership examples:

  • Chewy UI/UX Feature Enhancements + Design System Contributions

  • Top-5 Insurer’s Design System and Component Library

  • BMW Inventory Management Tool

  • Maintained >1% attrition through acquisition + pandemic

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Expertise

With 15 years of experience, I’ve led multi-disciplinary teams across industries, shaping design strategy, driving innovation, and delivering meaningful experiences for both consumer and enterprise products. I thrive at the intersection of vision and execution—crafting forward-thinking strategies while diving deep into the intricacies that define great design.

Currently, I’m the Experience Design Director at Designit, leading a team of 25+ multidisciplinary designers and partnering with clients such as LAX and PGIM.

DESIGN LEADERSHIP

With over a decade spent in product design, my experience with spending time in the details builds credibility with those I lead and mentor, while balancing the needs of the business and other disciplines along the way.

PRODUCT STRATEGY

I drive product strategy by creating space for collaborative decision-making—where design, product, and engineering all have a voice, and the best ideas rise through shared ownership and clarity of purpose.

VISION & STRATEGY

Good vision for any user experience should blend a strong, long term product vision with near term user needs to ensure that every perspective is heard and accounted for in the final product.

DESIGN SYSTEMS & OPERATIONS

Whether leading the vision for a 15+ person or working in the details with a small team, reimagining a new journey or tweaking a single component, I like figuring out the process that brings ideas and people together.

CREATIVE DIRECTION

My blend of graphic design and technical backgrounds give me a unique perspective on how to achieve a creative direction that appeals to the audience while being usable and flexible.

MENTORSHIP

As a leader and mentor for the past 8 years, I’ve learned that one style does not fit all. One thing that most people do value is empathy. I lead with as much understanding as I can to be a trusted source of support.

Let’s work together

Built to scale, designed with care—let’s make it happen.